As a franchise owner and franchise business coach, I called Mark King, the current CEO of Taco Bell, to learn more about this old-fashioned fast food chain’s journey to the top. This is an excerpt from our last conversation.
Taco Bell, headquartered in California, was founded 70 years ago by Glen Bell, but it continues to grow and grow, surpassing hundreds of notable bands and direct competitors, and taking the No. 1 spot in the Top 500 franchises.
In addition to providing excellent items and building robust systems, many well-known franchise companies also understand the human side of their business. They understand employees: employees, customers and especially franchisees.
Assistant: Ranking of the 500 Best Franchise Companies in 2021
What’s the most important point for Taco Bell to become a highly rated franchisor?
Our franchise business partners are key participants in the development of our joint venture and an unforgettable guest experience. As a system, we are constantly pushing the boundaries within the industry to make it a brand that goes beyond fast food. We provide great growth for franchisees.
What is Taco Bell doing to foster strong partnerships in its franchise?
Franchisees play an important role in building our community, and we always want them to understand that they can come to us with dexterity or hurdles that we will deal with in the game plan. Our connections with franchisees allow us to quickly implement new aspects of the business and make Taco Bell a reliable partner.
How do you explain the mindset of large franchisees?
We like to believe that our brand embodies the eternal spirit of the 25-year-old: always full of life, always full of fun, always supportive. In addition, we know that our team members are the best ambassadors of our brand, and we also want to ensure that they conduct business in an atmosphere that is consistent with the brand’s ethos. In addition, we continue to listen to consumer understanding and provide food selection services, making Taco Bell the destination of choice for fans from all walks of life.
Our master franchisees are keen to develop new technologies. We love her entrepreneurial spirit and we have generated a lot of enthusiasm in her. We communicate with our franchisees on all job boards and provide them with the support they need to expand their business.
Quick-service restaurants are not always known for their excellent customer experiences. How does Taco Bell stand out and make customers love it?
How do you monitor for this epidemic during this time? What are you doing to support franchisees?
During the pandemic, Taco Bell worked with our franchisees to make major changes quickly and effectively, which our partnership really proved. As the world changes rapidly, Taco Bell is reaching out to franchise business partners through regular virtual meetings and internal interactions to share the latest developments in the business.
What guidance do you have for other franchise organizations in mastering the human nature of their businesses?
Building strong relationships with franchising business partners is essential to grow your business. Hear and apply feedback from franchisees as the business continues to evolve.
During the pandemic, Taco Bell worked with our franchisees to make major changes quickly and effectively, which our partnership really proved. With the world rapidly changing, Taco Bell reaches out to franchise partners through regular digital meetings and internal interactions to share the latest developments in the business. We always work closely with franchisees to make sure our food store is the best place to work and eat.
Our franchise partners are key players in how we expand our business and create an unforgettable visitor experience. We partner with franchisees in all areas of the business and provide them with the help they need to grow their businesses.
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