Currently, Kvantum applies the Yum concept to many international markets. Yum clearly loved him, which is enough to get the organization and run it internally.
The acquisition will enable Yum to “implement a structured science marketing program on this scale and accelerate our analysis methods and data processing,” he said.
The product is expected to expire at the end of the first quarter, allowing the Louisville, Kentucky-based company to use machine learning to determine consumer behavior. This company will be used to help Yum Catering perform marketing and electronic planning for its four fast food brands KFC, Taco Bell, Pizza Hut and Routine Burger.
“Kvantum is a leader in information analytics, advertising and marketing optimization, supporting data-driven ad options to drive sales and sales, and has a proven track record of creating significant value for our multiple global markets. Better media spending, “Clay Johnson, Yum Group’s Chief Electronics and Technology Officer, said in a statement.
Yum Brands revealed on Tuesday that Yum Brands will acquire a Texas-based technology company called Kvantum, naturally allowing courier services to evaluate the site’s ad plans.
Yum’s strategy of combining the Kvantum method with Collider’s anthropologists and sociologists. The Yum Group believes that this combination will “certainly enable customers and brands to gain a deeper understanding” to promote its advertising and marketing technologies on a global scale.
This purchase is part of Yum Group’s generic technology to improve the online accessibility of its brands around the world. The company uses emerging information, analytics and technologies to improve the unit’s customer experience and economics and to discover new development opportunities.
This isn’t the first time you’ve found Yum! Group technology company eager to bring home: Pizza Hut acquired QuikOrder in 2018 and Collider Lab, Yum’s client consulting firm, in 2015
Kvantum was founded in 2012 by CEO Shelby Sharma and Chief Technical Officer Harpreet Singh. Kvantum creates algorithms and AI designs to help brands understand customer behavior and make informed media decisions.
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